Intelligent data-driven marketing : when physicists start thinking about marketing : from mad-man to math-man marketing - Elsasser, Mathias (Stuttgart : Ibidem Verlag, 2022)
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Marketing; Marketing -- Data processing; Electronic books