The Hyperlinked Society : Questioning Connections in the Digital Age.
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| Format: | eBook |
| Language: | English |
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Ann Arbor :
University of Michigan Press,
2008.
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| Edition: | 1st ed. |
| Series: | The New Media World Series
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| Subjects: | |
| Online Access: | Click to View |
Table of Contents:
- Intro
- Title Page
- Copyright Page
- Contents
- Introduction
- PART 1: Hyperlinks and the Organization of Attention
- JAMES G. WEBSTER: Structuring a Marketplace of Attention
- ALEXANDER HALAVAIS: The Hyperlink as Organizing Principle
- PHILIP M. NAPOLI: Hyperlinking and the Forces of "Massification"
- LOKMAN TSUI: The Hyperlink in Newspapers and Blogs
- ESZTER HARGITTAI: The Role of Expertise in Navigating Links of Influence
- SETH FINKELSTEIN: Google, Links, and Popularity versus Authority
- PART 2: Hyperlinks and the Business of Media
- MARTIN NISENHOLTZ: The Hyperlinked News Organization
- TOM HESPOS: How Hyperlinks Ought to Change the Advertising Business
- STACEY LYNN SCHULMAN: Hyperlinks and Marketing Insight
- ERIC PICARD: Hyperlinking and Advertising Strategy
- MARC A. SMITH: From Hyperlinks to Hyperties
- PART 3: Hyperlinks, the Individual and the Social
- DAVID WEINBERGER: The Morality of Links
- STEFAAN G. VERHULST: Linked Geographies: Maps as Mediators of Reality
- JEREMY W. CRAMPTON: Will Peasants Map? Hyperlinks, Map Mashups, and the Future of Information
- LADA A. ADAMIC: The Social Hyperlink
- MARKUS PRIOR: Are Hyperlinks "Weak Ties"?
- MATTHEW HINDMAN: What Is the Online Public Sphere Good For?
- Selected Bibliography
- About the Authors
- Index.