Rock brands selling sound in a media saturated culture - Christian, Elizabeth Barfoot, 1971-; ProQuest (Firm) (Lanham : Lexington Books, 2010)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Rock music -- Marketing; Branding (Marketing) -- Social aspects; Electronic books