Customer value starvation can kill : prevention and cure - Mahajan, Gautam; Vieira, Walter; Kotler, Philip (New York : Business Expert Press, 2021)
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Customer relations -- Management; Value analysis (Cost control); Consumer satisfaction; Electronic books