Mahajan, G., Vieira, W., & Kotler, P. (2021). Customer value starvation can kill: Prevention and cure. New York: Business Expert Press.
Chicago Style CitationMahajan, Gautam,, Walter Vieira, and Philip Kotler. Customer Value Starvation Can Kill: Prevention and Cure. New York: Business Expert Press, 2021.
MLA CitationMahajan, Gautam,, Walter Vieira, and Philip Kotler. Customer Value Starvation Can Kill: Prevention and Cure. New York: Business Expert Press, 2021.
Warning: These citations may not always be 100% accurate.