Market shaping and systemic innovation - Brodie, R. J.; Nenonen, Suvi; Storbacka, Kaj (Bradford, West Yorkshire : Emerald Publishing Limited, 2020)
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Marketing -- Periodicals; Electronic books