Cheverton, P., & Velde, J. P. v. d. (2010). Understanding the professional buyer: What every sales professional should know about how the modern buyer thinks and behaves. London ; Philadelphia: Kogan Page.
Chicago Style CitationCheverton, Peter., and Jan Paul van der Velde. Understanding the Professional Buyer: What Every Sales Professional Should Know About How the Modern Buyer Thinks and Behaves. London ; Philadelphia: Kogan Page, 2010.
MLA CitationCheverton, Peter., and Jan Paul van der Velde. Understanding the Professional Buyer: What Every Sales Professional Should Know About How the Modern Buyer Thinks and Behaves. London ; Philadelphia: Kogan Page, 2010.
Warning: These citations may not always be 100% accurate.