Getting multi-channel distribution right - Ailawadi, Kusum L.; Farris, Paul W. (Hoboken, NJ : John Wiley & Sons, Inc., 2020)
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Marketing channels -- United States; Marketing channels -- Management; Electronic books