Reputation management in small and medium-sized enterprises analysis and evaluation of the use of reputation management : a survey of small and medium-sized enterprises in Germany - Burkhardt, Robert; ProQuest (Firm) (Hamburg : Diplomica Verlag, 2008)
Cover title.
Zugl. Fachhochschule Ludwigshafen, Ludwigshafen, Deutschland, MA-Thesis/Master, 2007.
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Business ethics; Consumer confidence; Small business; Electronic books