Srivastava, R. (2020). Decoding customer value at the bottom of the pyramid: An urban India marketing perspective. New York, New York: Business Expert Press.
Chicago Style CitationSrivastava, Ritu. Decoding Customer Value At the Bottom of the Pyramid: An Urban India Marketing Perspective. New York, New York: Business Expert Press, 2020.
MLA CitationSrivastava, Ritu. Decoding Customer Value At the Bottom of the Pyramid: An Urban India Marketing Perspective. New York, New York: Business Expert Press, 2020.
Warning: These citations may not always be 100% accurate.