Blue Ocean Strategy for small and mid-sized companies in Germany development of a consulting approach - Siegemund, Carsten; ProQuest (Firm) (Hamburg : Diplom.de, 2008)
Title from cover.
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Marketing -- Germany; Electronic books