Donovan, R., & Henley, N. (2010). Principles and practice of social marketing: An international perspective ([International ed.].). Cambridge ; New York: Cambridge University Press.
Chicago Style CitationDonovan, Rob, and Nadine Henley. Principles and Practice of Social Marketing: An International Perspective. [International ed.]. Cambridge ; New York: Cambridge University Press, 2010.
MLA CitationDonovan, Rob, and Nadine Henley. Principles and Practice of Social Marketing: An International Perspective. [International ed.]. Cambridge ; New York: Cambridge University Press, 2010.
Warning: These citations may not always be 100% accurate.