The buying brain secrets of selling to the subconscious mind - Pradeep, A. K., 1963-; ProQuest (Firm) (Hoboken, NJ : Wiley ; Chichester : John Wiley [distributor], 2010)
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Neuromarketing; Consumer behavior; Shopping -- Psychological aspects; Marketing -- Psychological aspects; Electronic books