Affected : emotionally engaging customers in the digital age - Wrigley, Cara; Straker, Karla (Milton, Qld : John Wiley & Sons Australia, Ltd, 2018)
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Customer relations; Internet marketing; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Organizational Behavior; Electronic books