Teaching case studies - marketing and branding - Decker, Jan-Philipp; Decker, Jennifer (Berlin : Logos Verlag, 2017)
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Teaching -- Case studies; Teaching -- Marketing; Teaching -- Branding; Electronic books