Healthcare relationship marketing : strategy, design and measurement - Haimowitz, Ira J. (London, [England] ; New York, New York : Routledge, 2016)
Includes bibliographical references and index.
Description based on online resource; title from PDF title page (EBC, viewed January 24, 2018).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Drugs -- Marketing; Relationship marketing; Pharmaceutical industry; Electronic books