Marketing 3.0 from products to customers to the human spirit - Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan.; ProQuest (Firm) (Hoboken, N.J. : John Wiley & Sons, Inc., 2010)
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Marketing; Electronic books