Review of marketing research. Volume 6 - Malhotra, Naresh K.; ProQuest (Firm) (Armonk, N.Y. : M.E. Sharpe, 2010)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Marketing research; Research; Electronic books