Marktorientierte Unternehmensfuhrung und digitalisierung : management im digitalen wandel - Lippold, Dirk, 1953- (Berlin, [Germany] ; Boston, [Massachusetts] : De Gruyter Oldenbourg, 2017)
Includes bibliographical references and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Management -- Technological innovations; Marketing -- Management; Strategic planning; Electronic books