Marketing scales handbook. Multi-item measures for consumer insight research. Volume 9 - Bruner, Gordon C., II. (Fort Worth, Texas : GCBII Productions, LLC, 2017)
Includes bibliographical references and index.
Description based on online resource; title from PDF title page (ebrary, viewed May 8, 2017).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Marketing research -- Statistical methods -- Handbooks, manuals, etc; Electronic books