Marketing scales handbook. Multi-item measures for consumer insight research. Volume 9 /

Bibliographic Details
Main Author: Bruner, Gordon C., II., (Author)
Format: eBook
Language:English
Published: Fort Worth, Texas : GCBII Productions, LLC, 2017.
Subjects:
Online Access:Click to View
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245 1 0 |a Marketing scales handbook.  |p Multi-item measures for consumer insight research.  |n Volume 9 /  |c Gordon C. Bruner II. 
264 1 |a Fort Worth, Texas :  |b GCBII Productions, LLC,  |c 2017. 
264 4 |c 2017 
300 |a 1 online resource (676 pages) 
336 |a text  |2 rdacontent 
337 |a computer  |2 rdamedia 
338 |a online resource  |2 rdacarrier 
504 |a Includes bibliographical references and index. 
588 |a Description based on online resource; title from PDF title page (ebrary, viewed May 8, 2017). 
590 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Marketing research  |x Statistical methods  |v Handbooks, manuals, etc. 
655 4 |a Electronic books. 
797 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=4843087  |z Click to View