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170508t20172017txu ob 001 0 eng d |
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|a 9780692845936
|q (electronic bk.)
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|a (MiAaPQ)EBC4843087
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|a (Au-PeEL)EBL4843087
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|a (CaPaEBR)ebr11376319
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|a (CaONFJC)MIL994750
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|a (OCoLC)986135283
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|a MiAaPQ
|b eng
|e rda
|e pn
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|a HF5415.3
|b .B786 2017
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|a 658.827
|2 23
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1 |
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|a Bruner, Gordon C.,
|c II.,
|e author.
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1 |
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|a Marketing scales handbook.
|p Multi-item measures for consumer insight research.
|n Volume 9 /
|c Gordon C. Bruner II.
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264 |
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1 |
|a Fort Worth, Texas :
|b GCBII Productions, LLC,
|c 2017.
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264 |
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4 |
|c 2017
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300 |
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|a 1 online resource (676 pages)
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336 |
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|a text
|2 rdacontent
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337 |
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|a computer
|2 rdamedia
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338 |
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|a online resource
|2 rdacarrier
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504 |
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|a Includes bibliographical references and index.
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588 |
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|a Description based on online resource; title from PDF title page (ebrary, viewed May 8, 2017).
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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650 |
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0 |
|a Marketing research
|x Statistical methods
|v Handbooks, manuals, etc.
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655 |
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4 |
|a Electronic books.
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797 |
2 |
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|a ProQuest (Firm)
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856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=4843087
|z Click to View
|