Marketing scales handbook. Multi-item measures for consumer insight research. Volume 9 /
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| Format: | eBook |
| Language: | English |
| Published: |
Fort Worth, Texas :
GCBII Productions, LLC,
2017.
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| Subjects: | |
| Online Access: | Click to View |
| Physical Description: | 1 online resource (676 pages) |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780692845936 |