http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
the integrated manual for marketing, advertising, and public relations
1 online resource (216 pages) : illustrations (some color)
Includes bibliographical references at the end of each chapters and index.
Communications writing and design : the integrated manual for marketing, advertising, and public relations
Hoboken, New Jersey : Wiley Blackwell, c2017