Innovation and strategy of online games - Jong, H. Wi.; ProQuest (Firm) (London : Imperial College Press ; Singapore ; Hackensack, NJ : Distributed by World Scientific, 2009)
Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.
Includes bibliographical references (p. 211-214) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Electronic games industry; Technological innovations; Electronic books