The activation imperative : how to build brands and business by inspiring action - Rosen, William, 1963-; Minsky, Laurence (Lanham, Maryland : Rowman & Littlefield, 2017)
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Branding (Marketing); Product management; Electronic books