Ward, D. B. (2009). A new brand of business: Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research. Philadelphia: Temple University Press.
Chicago Style CitationWard, Douglas B. A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research. Philadelphia: Temple University Press, 2009.
MLA CitationWard, Douglas B. A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research. Philadelphia: Temple University Press, 2009.
Warning: These citations may not always be 100% accurate.