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|a HF5438.25
|b .P673 2008
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4 |
|a 658.8/02
|2 22
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| 100 |
1 |
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|a Port, Michael,
|d 1970-
|
| 245 |
1 |
4 |
|a The contrarian effect
|h [electronic resource] :
|b why it pays (big) to take typical sales advice and do the opposite /
|c Michael Port and Elizabeth Marshall.
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| 260 |
|
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|a Hoboken, N.J. :
|b John Wiley & Sons,
|c c2008.
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| 300 |
|
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|a x, 165 p.
|
| 504 |
|
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|a Includes bibliographical references (p. [151]-153) and index.
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| 505 |
0 |
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|a From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing.
|
| 533 |
|
|
|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Selling.
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| 650 |
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0 |
|a Sales management.
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| 650 |
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0 |
|a Marketing.
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| 655 |
|
4 |
|a Electronic books.
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| 700 |
1 |
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|a Marshall, Elizabeth,
|d 1975-
|
| 710 |
2 |
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|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=468989
|z Click to View
|
