APA Citation

Gibson, L. D. (2016). Not just numbers: Rediscovering the promise and power of marketing research. Palmyra, Virginia: Maven House Press.

Chicago Style Citation

Gibson, Lawrence D.. Not Just Numbers: Rediscovering the Promise and Power of Marketing Research. Palmyra, Virginia: Maven House Press, 2016.

MLA Citation

Gibson, Lawrence D.. Not Just Numbers: Rediscovering the Promise and Power of Marketing Research. Palmyra, Virginia: Maven House Press, 2016.

Warning: These citations may not always be 100% accurate.