APA Citation

Cummins, S., Peltier, J. W., & Dixon, A. (2016). The convergence of interactive marketing and personal selling and sales management. [Bradford, West Yorkshire]: Emerald.

Chicago Style Citation

Cummins, Shannon,, James W. Peltier, and Andrea Dixon. The Convergence of Interactive Marketing and Personal Selling and Sales Management. [Bradford, West Yorkshire]: Emerald, 2016.

MLA Citation

Cummins, Shannon,, James W. Peltier, and Andrea Dixon. The Convergence of Interactive Marketing and Personal Selling and Sales Management. [Bradford, West Yorkshire]: Emerald, 2016.

Warning: These citations may not always be 100% accurate.