Malhotra, N. K., Uslay, C., & Bayraktar, A. (2016). Relationship marketing re-imagined: Marketing's inevitable shift from exchanges to value cocreating relationships (First edition.). New York, New York (222 East 46th Street, New York, NY 10017): Business Expert Press.
Chicago Style CitationMalhotra, Naresh K.,, Can Uslay, and Ahmet. Bayraktar. Relationship Marketing Re-imagined: Marketing's Inevitable Shift From Exchanges to Value Cocreating Relationships. First edition. New York, New York (222 East 46th Street, New York, NY 10017): Business Expert Press, 2016.
MLA CitationMalhotra, Naresh K.,, Can Uslay, and Ahmet. Bayraktar. Relationship Marketing Re-imagined: Marketing's Inevitable Shift From Exchanges to Value Cocreating Relationships. First edition. New York, New York (222 East 46th Street, New York, NY 10017): Business Expert Press, 2016.