The development of marketing management the case of the USA, c. 1910-1940 - Usui, Kazuo, 1953-; ProQuest (Firm) (Aldershot, England ; Burlington, VT : Ashgate, 2008)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Marketing -- United States -- Management -- History -- 20th century; Marketing -- United States -- History -- 20th century; Marketing -- Management -- Case studies; Electronic books