APA Citation

Cole, R. E. (1999). Managing quality fads: How American business learned to play the quality game. New York: Oxford University Press.

Chicago Style Citation

Cole, Robert E. Managing Quality Fads: How American Business Learned to Play the Quality Game. New York: Oxford University Press, 1999.

MLA Citation

Cole, Robert E. Managing Quality Fads: How American Business Learned to Play the Quality Game. New York: Oxford University Press, 1999.

Warning: These citations may not always be 100% accurate.