rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: How strong is your firm's competitive advantage?
  name:
    name part: Marburger, Daniel R.
    role:
      role term: creator
    role:
      role term: author.
  type of resource: text
  genre: abstract or summary
  genre: Electronic books.
  origin info:
    place:
      place term: nyu
    date issued: 2016
    edition: Second edition.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xi, 144 pages)
  abstract: Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, it's just a matter of time before competitors follow suit. And the influx of competition inevitably places downward pressure on both price and profitability. But the speed at which competitors invade one's market is not the same in all industries; some are more resistant to the forces of competition than others. In 1979, Harvard economist Michael Porter theorized his Five Forces Model (updated in 2008). The Five Forces Model identifies the characteristics that can help insulate a firm from competitive forces. For the firm that seeks to put together a business plan, or for the firm that is considering opportunities for diversification, an understanding of the Five Forces Model is essential.
  table of contents: Part I. If you could choose any price, what would it be? Fundamentals for the single price firm -- 1. Economics and the business manager: what is economics all about? -- 2. The shareholders want their profits, and they want them now: short-run profit maximization for the firm -- Part II. What does five forces model say about your firm? -- 3. Warning: cheaper substitutes are hazardous to your profits -- 4. We could make more money if our competitors would just go away -- 5. Is my supplier holding five aces? The bargaining power of suppliers -- 6. When the buyer holds six aces: the bargaining power of buyers -- 7. How to keep firms from beating each other up -- Appendix I. How strong is your firm's competitive advantage? Summary of factors and strategies -- Appendix II. Relevant published case studies -- Notes -- References -- Index.
  target audience: specialized
  note: Daniel Marburger.
  note: Access restricted to authorized users and institutions.
  note: Includes bibliographical references (pages 131-140) and index.
  subject:
    topic: Competition
  subject:
    topic: Market share
  subject:
    topic: Porter's Five Forces
  subject:
    topic: bargaining power
  subject:
    topic: market power
  subject:
    topic: market barriers
  subject:
    topic: product differentiation
  subject:
    topic: product substitution
  subject:
    topic: switching costs
  classification: HD41 .M274 2016
  classification: 338.6048
  related item:
    title info:
      title: Economics collection
  identifier: 9781631573675
  identifier: 9781631573682
  identifier: https://ebookcentral.proquest.com/lib/matrademy/detail.action
  access condition: Access restricted to authorized users and institutions.
  record info:
    record content source: MiAaPQ
    record creation date: 151125
    record change date: 20200520144314.0
    record identifier: EBC4009431
    language of cataloging:
      language term: eng