The psychology of design : creating consumer appeal - Batra, Rajeev; Seifert, Colleen M.; Brei, Diann (New York, New York ; London, [England] : Routledge, 2016)
Includes bibliographical references at the end of each chapters and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Product design; Marketing -- Psychological aspects; Electronic books