All you need is a good idea! how to create marketing messages that actually get results - Heyman, Jay H., 1939-; ProQuest (Firm) (Hoboken, N.J. : Wiley, 2008)
Includes index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Marketing; Advertising; Small business marketing; Electronic books