National image & competitive advantage the theory and practice of place branding - Jaffe, Eugene D.; Nebenzahl, Israel D.; ProQuest (Firm) (Herndon, VA : Copenhagen Business School Press, 2006)
Includes bibliographical references (p. [207]-234) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Comparative advantage (International trade); National characteristics; Electronic books