APA Citation

Wood, J. B., Hewlin, T., & Lah, T. E. (2013). B4B: How technology and big data are reinventing the customer-supplier relationship. Ashland, Ohio: Point B Inc..

Chicago Style Citation

Wood, J. B., Todd Hewlin, and Thomas E. Lah. B4B: How Technology and Big Data Are Reinventing the Customer-supplier Relationship. Ashland, Ohio: Point B Inc., 2013.

MLA Citation

Wood, J. B., Todd Hewlin, and Thomas E. Lah. B4B: How Technology and Big Data Are Reinventing the Customer-supplier Relationship. Ashland, Ohio: Point B Inc., 2013.

Warning: These citations may not always be 100% accurate.