Writing and implementing a marketing plan a guide for small business owners - Gerson, Richard F.; ProQuest (Firm) (Los Altos, Calif. : Crisp, 1991)
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Marketing; Marketing -- Dictionaries; Small business; Business planning; Electronic books