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03681nam a22003973i 4500 |
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EBC30686000 |
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MiAaPQ |
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20231204023231.0 |
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m o d | |
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cr cnu|||||||| |
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231204s2009 xx o ||||0 eng d |
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|a 9783631753873
|q (electronic bk.)
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|z 9783631594452
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|a (MiAaPQ)EBC30686000
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|a (Au-PeEL)EBL30686000
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|a (OCoLC)1325873842
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|a MiAaPQ
|b eng
|e rda
|e pn
|c MiAaPQ
|d MiAaPQ
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|a Gruber, Gottfried.
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| 245 |
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|a Multichannel Management :
|b A Normative Model Towards Optimality.
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| 250 |
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|a 1st ed.
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| 264 |
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|a Frankfurt a.M. :
|b Peter Lang GmbH, Internationaler Verlag der Wissenschaften,
|c 2009.
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|c Ã2010.
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| 300 |
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|a 1 online resource (210 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
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|a Forschungsergebnisse der Wirtschaftsuniversitaet Wien Series ;
|v v.36
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|a Cover -- 1 Introduction -- 2 Literature Review -- 2.1 Price Levels -- 2.2 Price Elasticity -- 2.3 Price Dispersion -- 2.4 Search Costs -- 2.5 Transactions Costs -- 2.6 Pricing Strategies -- 2.7 Task Definitions -- 2.7.1 Physical Surroundings -- 2.7.2 Social Surroundings -- 2.7.3 Temporal Aspects -- 2.7.4 Task Definitions -- 2.7.5 Antecedent States -- 2.8 Reservation Prices -- 3 Research Scope -- 3.1 Discussion of Conditions -- 3.2 Discussion of Strategic Decisions -- 3.3 Market Model -- 4 Conceptual Consumer Model -- 4.1 Demographics -- 4.2 Product -- 4.3 Shopping Goal -- 4.4 Latent Demand -- 4.5 Formation of Reservation Prices -- 4.6 The Product-Shopping Goal Link -- 5 Basic Model -- 5.1 Reservation Prices -- 5.2 Intra-Firm Switching -- 5.3 Inter-Firm Switching -- 5.4 Assembling the Model -- 5.5 Expected Value -- 5.6 Price Elasticity -- 6 Basic Model - Refined -- 6.1 Influence of Marketing -- 6.1.1 Strategic Scope -- 6.1.2 Product Policy -- 6.1.3 Communication Policy -- 6.1.4 Distribution Policy -- 7 Simulation Model -- 7.1 The Firm Side -- 7.2 The Consumer Side -- 7.3 Scenarios -- 7.4 The Beta Distribution -- 7.5 Estimating Beta Distributions with Maximum Likelihood -- 8 Methodology -- 8.1 Survey -- 8.2 Sample Constitution -- 9 Results Books -- 9.1 Marketing Strategies -- 9.2 Elasticity -- 9.3 Mean and Variance -- 9.4 Consumer Drift Dynamics -- 9.5 Pricing -- 10 Results Clothes -- 10.1 Marketing Strategies -- 10.2 Elasticity -- 10.3 Mean and Variance -- 10.4 Consumer Drift Dynamics -- 10.5 Pricing -- 11 Results Digital Cameras -- 11.1 Marketing Strategies -- 11.2 Elasticity -- 11.3 Mean and Variance -- 11.4 Consumer Drift Dynamics -- 11.5 Pricing -- 12 Cross-Comparison -- 13 Conclusion and Limitations -- 13.1 Conclusion -- 13.2 Limitations -- A Detailed Tables -- A.1 Books -- A.2 Clothes -- A.3 Digital Cameras -- B Questionnaire.
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|a B.1 Internet Usage -- B.2 Shopping Behaviour -- B.3 Personality Traits -- B.4 Purchase Behavior -- B.5 Demographic.
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| 588 |
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|a Description based on publisher supplied metadata and other sources.
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| 590 |
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|a Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2023. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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| 655 |
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|a Electronic books.
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| 776 |
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|i Print version:
|a Gruber, Gottfried
|t Multichannel Management
|d Frankfurt a.M. : Peter Lang GmbH, Internationaler Verlag der Wissenschaften,c2009
|z 9783631594452
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| 797 |
2 |
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|a ProQuest (Firm)
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| 830 |
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0 |
|a Forschungsergebnisse der Wirtschaftsuniversitaet Wien Series
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| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=30686000
|z Click to View
|
