APA Citation

White, M. (2002). A Short course in international marketing blunders: Mistakes made by companies that should have known better. Novato, CA: World Trade Press.

Chicago Style Citation

White, Michael. A Short Course in International Marketing Blunders: Mistakes Made By Companies That Should Have Known Better. Novato, CA: World Trade Press, 2002.

MLA Citation

White, Michael. A Short Course in International Marketing Blunders: Mistakes Made By Companies That Should Have Known Better. Novato, CA: World Trade Press, 2002.

Warning: These citations may not always be 100% accurate.