English in marketing international communication strategies in small and medium-sized enterprises - Sternkopf, Sylva-Michele.; ProQuest (Firm) (Berlin : Frank & Timme, 2005)
pt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results.
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
In English with a contribution in German.
Keywords: Communication in marketing; Communication, International; International business enterprises; Business communication; Electronic books