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|z 0821416774 (cloth : alk. paper)
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|z 0821416782 (pbk. : alk. paper)
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|b .H463 2006
|
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|a 381.0973/09044
|2 22
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| 100 |
1 |
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|a Henthorn, Cynthia Lee,
|d 1963-
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| 245 |
1 |
0 |
|a From submarines to suburbs
|h [electronic resource] :
|b selling a better America, 1939-1959 /
|c Cynthia Lee Henthorn.
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| 260 |
|
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|a Athens, Ohio :
|b Ohio University Press,
|c c2006.
|
| 300 |
|
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|a xv, 368 p. :
|b ill.
|
| 504 |
|
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|a Includes bibliographical references (p. 327-356) and index.
|
| 505 |
0 |
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|a Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today.
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| 533 |
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|a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
|
| 650 |
|
0 |
|a Marketing
|z United States
|x History
|y 20th century.
|
| 650 |
|
0 |
|a Advertising
|z United States
|x History
|y 20th century.
|
| 650 |
|
0 |
|a Consumer behavior
|z United States
|x History
|y 20th century.
|
| 651 |
|
0 |
|a United States
|x Social conditions
|y 20th century.
|
| 655 |
|
4 |
|a Electronic books.
|
| 710 |
2 |
|
|a ProQuest (Firm)
|
| 856 |
4 |
0 |
|u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=3026926
|z Click to View
|
