Advertising, sales and promotion management - Chunawalla, S. A.; ProQuest (Firm) (Mumbai [India] : Himalaya Pub. House, 2008)
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Advertising; Selling; Sales promotion -- Management; Electronic books