APA Citation

Hayes, B. E. (2009). Beyond the ultimate question: A systematic approach to improve customer loyalty. Milwaukee, Wisconsin: ASQ Quality Press.

Chicago Style Citation

Hayes, Bob E. Beyond the Ultimate Question: A Systematic Approach to Improve Customer Loyalty. Milwaukee, Wisconsin: ASQ Quality Press, 2009.

MLA Citation

Hayes, Bob E. Beyond the Ultimate Question: A Systematic Approach to Improve Customer Loyalty. Milwaukee, Wisconsin: ASQ Quality Press, 2009.

Warning: These citations may not always be 100% accurate.