APA Citation

Wilburn, M. (2006). Managing the customer experience: A measurement-based approach. Milwaukee, Wisconsin: ASQ Quality Press.

Chicago Style Citation

Wilburn, Morris. Managing the Customer Experience: A Measurement-based Approach. Milwaukee, Wisconsin: ASQ Quality Press, 2006.

MLA Citation

Wilburn, Morris. Managing the Customer Experience: A Measurement-based Approach. Milwaukee, Wisconsin: ASQ Quality Press, 2006.

Warning: These citations may not always be 100% accurate.