Reidenbach, R. E., & Goeke, R. W. (2006). Competing for customers and winning with value: Breakthrough strategies for market dominance. Milwaukee, Wisconsin: ASQ Quality Press.
Chicago Style CitationReidenbach, R. Eric,, and Reginald W. Goeke. Competing for Customers and Winning With Value: Breakthrough Strategies for Market Dominance. Milwaukee, Wisconsin: ASQ Quality Press, 2006.
MLA CitationReidenbach, R. Eric,, and Reginald W. Goeke. Competing for Customers and Winning With Value: Breakthrough Strategies for Market Dominance. Milwaukee, Wisconsin: ASQ Quality Press, 2006.
Warning: These citations may not always be 100% accurate.