APA Citation

Bacon, T. R., & Pugh, D. G. 1. (2004). The behavioral advantage: What the smartest, most successful companies do differently to win in the B2B arena. New York: AMACOM.

Chicago Style Citation

Bacon, Terry R., and David G. 1944- Pugh. The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena. New York: AMACOM, 2004.

MLA Citation

Bacon, Terry R., and David G. 1944- Pugh. The Behavioral Advantage: What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena. New York: AMACOM, 2004.

Warning: These citations may not always be 100% accurate.