Introduction to marketing concepts - Drummond, Graeme; Ensor, John.; ProQuest (Firm) (Oxford ; Boston, MA : Elsevier/Butterworth Heinemann, 2005)
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Keywords: Marketing; Electronic books