APA Citation

Drummond, G., & Ensor, J. (2005). Introduction to marketing concepts. Oxford ; Boston, MA: Elsevier/Butterworth Heinemann.

Chicago Style Citation

Drummond, Graeme., and John Ensor. Introduction to Marketing Concepts. Oxford ; Boston, MA: Elsevier/Butterworth Heinemann, 2005.

MLA Citation

Drummond, Graeme., and John Ensor. Introduction to Marketing Concepts. Oxford ; Boston, MA: Elsevier/Butterworth Heinemann, 2005.

Warning: These citations may not always be 100% accurate.