Generating buy-in mastering the language of leadership /

Bibliographic Details
Main Author: Walton, Mark S., 1950-
Corporate Author: ProQuest (Firm)
Format: Electronic eBook
Language:English
Published: New York : American Management Association, c2004.
Subjects:
Online Access:Click to View
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100 1 |a Walton, Mark S.,  |d 1950- 
245 1 0 |a Generating buy-in  |h [electronic resource] :  |b mastering the language of leadership /  |c Mark S. Walton ; foreword by William Ury. 
260 |a New York :  |b American Management Association,  |c c2004. 
300 |a xviii, 108 p. 
504 |a Includes bibliographical references (p. 95-97) and index. 
505 0 |a Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask about the language of buy-in. 
533 |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. 
650 0 |a Communication in management. 
650 0 |a Leadership. 
650 0 |a Persuasion (Psychology) 
655 4 |a Electronic books. 
710 2 |a ProQuest (Firm) 
856 4 0 |u https://ebookcentral.proquest.com/lib/matrademy/detail.action?docID=243030  |z Click to View